Burger King Hack

Last week Burger King's twitter was hacked.  The hackers changed its name to McDonalds and changed its picture to the famous golden arches.  The hackers also tweeted that Burger King had been sold to McDonalds then posted some bawdy tweets.

Even though this hack was a social media disaster for Burger King it was very entertaining for everyone else on twitter.  In the end the hacking of Burger King's twitter actually helped boost its presence on social media.  Lets be serious, no one was talking about Burger King before it got hacked.  In this case I think the old adage, "Any publicity is good publicity" definitely fits. Burger King should take this opportunity to build more influence on social media while their 15 minutes of fame lasts.