Award Shows and Twitter

Social media has changed how people interact with award shows like the Grammy's and the Academy Awards.  This year the Grammy's was constantly pushing viewers to tweet with #Grammys at every commercial break.  The Grammy's twitter account also tweeted exclusive content like backstage pictures and upcoming artists.

I have changed how I watch award shows in the last couple years as well.  Now I simultaneously watch the show and check twitter to see what funny things people have to say.  Twitter help me feel much more like a participant in the show vs. just a viewer.  I think the Grammy's and other award shows have realized how important social media can be to drive involvement and viewership numbers, and it will be interesting to see how the try to get people excited on social media in the future.